Stakeholders abroad have different expectations towards companies, depending on the type of corporate involvement. Of course, the focus is primarily on the company’s business activities – its product, or production, and all that goes along with it. But companies are always part of a social context, ... more...
Strategy development
A company’s CSR activities are shaped by the social, economic and ecological challenges at the site of its investment.
Management is faced with the challenge of abiding by international standards and norms in areas of relevance to CSR, while ... more...
Innovation
If a company is to remain competitive in the face of enormous socio-ecological challenges, it needs to be innovative. Achieving sustainable, innovative products and processes requires recognizing the opportunities offered by such issues as climate and demographic change. One of management’s central tasks is to create ... more...
CSR managers
“A company’s sustainability officer might be described as someone who installs a system that can then continue on its own. His goal must be to make himself dispensable.”
Florian Nehm, head of the Sustainability Department, Axel Springer AG.
A good CSR manager fulfills many roles: ... more...
Create Consistency
CSR projects can only survive if they are integrated into a company’s core business over the long term. It is not simply a matter of developing a positive reputation, but also of shaping sustainable business processes. It is therefore important to review the effectiveness of projects ... more...
