We cordially invite you to attend the launch of the report “Bringing Medicines to Low-Income Markets: A Guide to Creating Inclusive Business Models for Pharmaceutical Companies”, taking place on 23 January 2012, from 18.30-20.30 at the Federal Ministry for Economic Cooperation and Development (BMZ) in Berlin.

Based on the findings of the study, an interactive workshop was developed by Endeva, GIZ, and PlaNet Finance Deutschland e.V. It will to be held from 23-24 January 2012 in Berlin. The aim of this workshop is to assist both businesses and non-profit organizations to develop business models that bring quality medicines to the BoP. 

For more information regarding the study, launch event, or to register online, please visit our website at http://www.medicines-for-bop.net.